Begin Your Journey
in Seoul, at Itaewon
A Unique Travel Experience in the Heart of the City
Located at the heart of Seoul, Itaewon offers unbeatable access to top destinations like Myeongdong, Namsan, Gyeongbokgung, Gangnam, Hongdae, and Seongsu. With subway line 6 and numerous bus routes nearby, it's the perfect base for exploring every corner of the city.
But Itaewon is more than convenient—it's where cultures meet. Enjoy global cuisine, vibrant street scenes, and a cosmopolitan vibe that sets it apart.
Imperial Palace Boutique Hotel Itaewon sits in the center of it all. With modern rooms, city views, and warm hospitality, we offer a comfortable and connected stay.
To help you make the most of your trip, we've created a custom Seoul travel guide based on our location—perfect for discovering the city deeply, even on a short stay.
Begin Your Stay Get Directions
Seoul Travel Guide
(I.e.IPB ▷ Gyeongbokgung
🚇 Subway: Itaewon (Line 6) → Transfer at Yaksu (Line 3) → Get off at Gyeongbokgung (Exit 5)
🚖 Taxi: ~25 minutes from the hotel (KRW 10,000–12,000)
➊ GYeongbokgung Palace
Gyeongbokgung Palace is the largest and most iconic of the Five Grand Palaces built during the Joseon Dynasty. It represents Korea's traditional architecture and history.
(I.e. Jongno-gu
➋ Cheong Wa Dae
Once the presidential residence of South Korea, Cheong Wa Dae (The Blue House) is now open to the public — and it's more than just politics.
(I.e. Jongno-gu
➌ Bukchon Hanok Village
Unlike a museum, Bukchon is a living village — people still live here! It's the perfect blend of history, culture, and everyday life in the heart of Seoul.
📍Jongno-gu
➍ Insa-dong&Ikseon-dong
Insadong is known for traditional art, antiques, and tea houses — perfect for a taste of old Korea. Right nearby, Ikseon-dong blends hanok charm with trendy cafés and street food.
📍Jongno-gu
🍵 Hanok Restaurant & Cafe
➎ Myeongdong Street
A hotspot for K-fashion trends and K-beauty finds, plus endless K-food street snacks. Shop the latest styles and taste Korea in one vibrant street.
📍 Myeongdong
➏ Myeongdong street food
From spicy tteokbokki to sweet hotteok and cheesy K-corn dogs, Myeong-dong is your one-stop street for authentic K-Food bites.
📍 Myeongdong
➐ Namsan N Seoul Tower
Standing atop Namsan Mountain, N Seoul Tower offers panoramic views of the city, day or night. A perfect spot for romantic views, K-drama vibes, and the famous love locks.
(I.e. Yongsan
(I.e. Namsan Tower ▷ IPB
🚖 Taxi: ~15 minutes (KRW 7,000–9,000)
🚇 Subway: Myeongdong (Line 4) → Transfer at Samgakji (Line 6) → Get off at Itaewon (Exit 2)
(I.e. IPB ▷ DDP
🚇 Subway: Itaewon (Line 6) → Transfer at Sindang (Line 2) → Get off at DDP (Exit 1)
🚖 Taxi: ~20 minutes from the hotel (KRW 8,000–10,000)
➊ DDP (Dongdaemun Design Plaza)
A futuristic landmark known for its curved architecture, design exhibitions, and nighttime LED rose garden.
📍 Dongdaemun
🖼️ Exhibitions
➋ Dongmyo Flea Market
A bustling market full of vintage clothes, old-school electronics, and retro records — all at bargain prices.
Loved by locals, stylists, and even K-pop idols!
📍Jongno-gu
➌ Eulji-ro (Hipji-ro)
Old alleyways now filled with hip cafés, craft bars, and retro vibes. Perfect for a chill night out in Seoul.
📍 Jung-gu
(I.e. Local Restaurant
➍ Yeonmujang-gil
An artsy street lined with independent cafés, lifestyle shops, and art studios, all tucked behind Seongsu's old factories. Trendy, calm, and full of Seoul's local charm.
📍 Seongsu
☕🛍️ Cafe & Concept Stores
➎ seoul forest park
A peaceful urban park with walking trails, deer, art installations, and riverside views. Perfect for a chill day, picnic, or bike ride.
📍 Seongsu
➏ Trending Restaurants in Seongsu
Casual vibes, great flavors, and always buzzing with locals and visitors alike.
📍 Seongsu
(I.e. Seongsu ▷ IPB
🚇 Subway: Ttukseom (Line 2) → Transfer at Sindang (Line 6) → Get off at Itaewon (Exit 2)
🚖 Taxi: ~30 minutes (KRW 11,000–12,000)
(I.e. IPB ▷ Yeouido Han River Park
🚇 Subway: Itaewon (Line 6) → Transfer at Gongdeok (Line 5) → Get off at Yeouinaru (Exit 3)
➊ Yeouido Han River Park
Relax by the Han River with bike rides, picnics, and sunset views. Enjoy scenic views of the Han River, rent bikes, have a picnic, or take a sunset stroll.
📍 Yeouido
➋ The Hyundai Seoul
Seoul's modern and stylish department store, blending shopping and art. Explore trendy brands, art installations, and a rooftop garden.
📍 Yeouido
🛒🏙️ Style, Taste & Culture
➌ hongdae
A vibrant area known for its youthful energy, street art, indie music, and nightlife.
Explore unique cafes, boutiques, and live performances.
📍 Hongdae
🎧 Sound & Street Vibes
➍ Mangwon-dong
A hidden gem in Seoul with a local vibe. Explore charming cafes, unique shops, and vibrant street art. Perfect for a laid-back day away from the crowds.
📍 Mangwon
🧸 Props & Bakes
➎ Mangwon Market
A trendy, local market that blends traditional Korean street food with modern vibes.
📍 Mangwon
➏ Stylish Bites, Worldly Taste in Hannam
From international cuisines to modern Korean dishes, Hannam-dong offers a unique culinary experience in stylish, cozy settings.
📍 Hannam
🏨 Hannam ▷ IPB
🚇 Subway: Mangwon (Line 6) → Ride toward Eungam direction → Get off at Itaewon (Exit 2)
(I.e. IPB ▷ Hannam-dong
🚶♂️ Walk from IPB Hotel toward Hangangjin.
➊ Trendy Spots & Designer Picks in Hannam
Hannam offers the best of Seoul's chic spots and curated designer selections. Explore stylish stores and luxury finds in this trendy neighborhood.
📍 Hannam
➋ Brunch & Stylish Cafés in Hannam
Hannam is the perfect spot for a relaxed brunch and stylish cafés. Enjoy trendy spots offering great food, coffee, and a chic atmosphere.
📍 Hannam
➌ Starfield COEX Mall
COEX Mall is a vibrant shopping and entertainment hub in the heart of Seoul. Explore a variety of stores, restaurants, and cultural attractions, all under one roof.
📍 Gangnam
🛍️ Seoul's Stylish Mall
➍ Bongeunsa Temple
A tranquil temple offering peace and serenity in the heart of Seoul, Bongeunsa is a spiritual retreat with rich history and calming surroundings.
📍 Gangnam
🌿 Quiet Reflections & Zen
➎ Seoul's Chicest Tables | Apgujeong & Cheongdam
Discover Seoul's most stylish dining spots in Apgujeong and Cheongdam. Enjoy luxurious meals in trendy, upscale settings.
📍 Gangnam
🏨 Apgujeong ▷ IPB
🚖 Taxi: ~30 minutes from Apgujeong Rodeo (KRW 11,000–12,000)
(I.e. IPB ▷ National Museum of Korea
🚌 Bus: From Itaewon Fire Station (Bus Stop, road heading west toward Samgakji) → Take Blue Bus 400 → Get off at National Museum of Korea
🚇 Subway: Itaewon (Line 6) → Transfer at Samgakji (Line 4) → Get off at Ichon (Exit 2)
➊ National Museum of Korea
Explore Korea's rich history at the National Museum of Korea, home to a vast collection of artifacts from ancient to modern times.
📍 Yongsan
🖼️ Exhibitions
➋ Yongsan Family Park
Right next to the museum, Yongsan Family Park offers a quiet escape with open lawns, walking trails, and ponds. Perfect for a relaxing stroll after your museum visit.
📍 Yongsan
➌ Hip Eats & Chill Vibes in Yongridan-gil
Yongridan-gil is packed with cozy cafés, fusion bites, and hidden gems. A go-to spot for relaxed meals and cool neighborhood charm.
📍 Yongsan
➍ Yonglidan-gil
A trendy street near Yongsan filled with stylish cafés, indie shops, and cool eateries. Perfect for a laid-back afternoon exploring Seoul's emerging creative scene.
📍 Yongsan
🎤 HYBE Entertainment & 💄Amorepacific HQ
➎ War memorial
A powerful museum offering insight into Korea's military history, with moving exhibitions and outdoor displays of real aircraft and tanks. A meaningful stop for history lovers.
📍 Yongsan
🏛️ Exhibitions
➏ Haebangchon
A multicultural hillside neighborhood with cozy restaurants, rooftop bars, and a unique mix of local and international vibes.
📍 Yongsan
➐ Gyeongridan-gil
Located near Itaewon, Gyeongridan-gil is a charming street lined with hip cafés, global cuisine, and boutique shops. A popular spot for weekend strolls and brunch.
(I.e. Yongsan
🏨 Gyeongridan-gil ▷ IPB
🚖 Taxi: ~10 minutes from Gyeongridan-gil (KRW 5,000–7,000)
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